A small gesture goes a long way
One of the most important factors for the continued success of your company is the strength of your business relationships. Sending corporate holiday cards is a small gesture that will make your business partners and clients feel valued. As a result, they will be more likely to work with you again in the future.
This may sound easy, yet many companies are getting it wrong. Your business partners and clients receive a large number of greeting cards each season, most of which are rather impersonal. Especially larger companies tend to send out mass mailings with standardized messages. Unfortunately, these kinds of cards will not leave anyone impressed, and will soon be thrown away or deleted.
A small gesture goes a long way
One of the most important factors for the continued success of your company is the strength of your business relationships. Sending corporate holiday cards is a small gesture that will make your business partners and clients feel valued. As a result, they will be more likely to work with you again in the future.
This may sound easy, yet many companies are getting it wrong. Your business partners and clients receive a large number of greeting cards each season, most of which are rather impersonal. Especially larger companies tend to send out mass mailings with standardized messages. Unfortunately, these kinds of cards will not leave anyone impressed, and will soon be thrown away or deleted.
Write something meaningful
Make sure your corporate holiday cards stand out against the standard, and write something meaningful that will be remembered!
Find the right balance between business tone and personal touch, and add the right amount of detail to make your message specific.
The recipients of your greeting cards will understand that you took the time to write a message especially for them, and feel truly appreciated.
Write something meaningful
Make sure your corporate holiday cards stand out against the standard, and write something meaningful that will be remembered!
Find the right balance between business tone and personal touch, and add the right amount of detail to make your message specific.
The recipients of your greeting cards will understand that you took the time to write a message especially for them, and feel truly appreciated.
How to get your message right
These writing tips and examples will help you find the right words for a thoughtful and appreciating message that will impress your business partners and clients. This way, you’ll get the most out of your corporate holiday cards, and contribute to the success of your business.
Express gratitude
The holidays are the best time of the year to thank your business partners and clients for their great work.
Thank them for their reliability and commitment. You may also express your gratitude for successfully completing a project or closing an important deal. For example, your could write:
‘Thank you for all your hard work and dedication. I’m particularly pleased with the progress you made in coaching our new sales team and boosting sales effectiveness. This would not have been possible without you. Thank you for bringing so much success to our company.’
Show appreciation
Everyone likes to feel appreciated. Being recognized for the work you do, increases contentment, and motivates you to work even harder. When times are busy and hectic, though, expressing appreciation can fall short.
Sending corporate holiday greetings is the perfect opportunity to tell your business partners and clients what you enjoy about working with them. Point out that you appreciate their personal strength and how much they enrich your business.
‘We greatly appreciate your enthusiasm and the positive work environment you create. You are a true inspiration to others. The way you got everyone on the team motivated, allowed us to finish the construction project on time.’
Be specific
A great way to make your corporate greeting message stand out from standardized mass mailings, is to make your message specific.
Relate to topics, events, or projects that were part of your work experience with your business partner or client over the last months. This way, your recipient will know that you put thought into your message, and that your gratitude and appreciation relates specifically to them and their work.
‘We truly appreciate the fair negotiations of our new five-year contract with you. Thank you, for acting in the spirit of our great partnership and long-term collaboration.’
‘We were extremely pleased with the high quality of supplies that you always delivered on time, throughout the course of the construction. Thank you for being such a reliable partner.’
Be honest
You can never go wrong with a message that is heartfelt and honest.
Don’t write something just because it sounds nice, if it doesn’t feel right to you. Instead, make your message reflect your true opinion about your business partner or client. Your recipient will be able to tell that you’re being honest and feel even more flattered and excited about your compliments.